Connect Google Analytics 4
Authorize Maven from the Data Sources screen using Google Analytics 4’s official OAuth flow, then pick the account and workspace to sync.
Web analytics integration
Google Analytics 4 reporting & analytics
Get clean, governed GA4 reporting without wrestling the Explore UI or worrying about sampling.
What you can do with GA4 in Maven
Maven connects Google Analytics 4 and turns sessions, users, and conversions into clean, governed web-analytics metrics — no sampling surprises, no UI spelunking. Report traffic, engagement, and conversions by channel, landing page, device, and country, and put website performance right next to the ad spend that drives it.
What you can measure
9 governed Google Analytics 4 metrics
Every metric is defined once in Maven’s semantic layer, so GA4 numbers mean the same thing in every dashboard, report, and answer.
Sessions
Sessions from the primary web analytics provider unless grouped by platform
Users
Users from the primary web analytics provider unless grouped by platform
New Users
First-time users from the primary web analytics provider
Active Users
Active web analytics users
Engaged Sessions
Engaged web analytics sessions
Pageviews
Page views from the primary web analytics provider unless grouped by platform
Web Events
Web analytics events from the primary provider unless grouped by platform
Web Conversions
Web conversion events from GA4 or mapped Piwik Pro lead and form events
Engagement Duration
User engagement duration in seconds from the primary web provider
Questions you can ask
Just ask Maven about GA4
Maven’s agent answers in plain language with the right metric definitions applied automatically. These are real, verified questions it can run today.
How many sessions did each channel drive in the last 30 days?
Show web events by channel
Show web engagement duration by landing page
Show web active users by device category
How it works
Get Google Analytics 4 into Maven in minutes
No SQL, no warehouse setup, no data engineer. Connect the source and Maven handles the modeling.
Maven syncs and models the data
Maven pulls your Google Analytics 4 data (2 objects) and models it into governed, conformed tables — no SQL, warehouse, or pipeline setup required.
Report, ask, and automate
Ask questions in natural language with the Maven agent, drop the metrics into dashboards, set alerts on what matters, and schedule deliveries to your team.
What Maven syncs from GA4
GA4 session trafficGA4 events
Works well with
Report GA4 alongside the rest of your stack
FAQ
Google Analytics 4 reporting questions
What Google Analytics 4 metrics can I report on in Maven?
Maven exposes 9 governed Google Analytics 4 metrics, including Sessions, Users, New Users, Active Users, Engaged Sessions and Pageviews — each defined once so it means the same thing in every report.
What can I break Google Analytics 4 performance down by?
You can break Google Analytics 4 metrics down by Account, Source, Medium, Channel, Campaign, Landing page, Device and Country, and more.
Can I combine Google Analytics 4 with other data sources?
Yes. Google Analytics 4 reports alongside sources like Google Ads, Facebook Ads, Google Search Console and Shopify. Maven models every source into one governed layer, so you can blend them in a single dashboard, report, or question.
How often does Google Analytics 4 data sync to Maven?
Maven syncs Google Analytics 4 automatically — a fast first pull within minutes of connecting, then scheduled refreshes that keep reports current. The last successful sync time is always visible, so you know the numbers are fresh before you share them.
Does Maven avoid GA4 sampling?
Maven pulls GA4 data through the Data API and models it into your warehouse, so reports run on stored, queryable data rather than ad-hoc sampled UI explorations.
Is my Google Analytics 4 data secure with Maven?
Yes. Maven connects to Google Analytics 4 over its official OAuth flow — no password sharing — stores access tokens encrypted, and pulls read-only reporting data into a governed warehouse you control.
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