Connect Shopify
Authorize Maven from the Data Sources screen using Shopify’s official OAuth flow, then pick the account and workspace to sync.
Ecommerce integration
Shopify reporting & dashboards
Turn store orders, revenue, customers, and refunds into governed ecommerce reporting.
What you can do with Shopify in Maven
Maven connects Shopify and models orders, products, customers, refunds, and discounts into governed ecommerce metrics. Track orders, net revenue, AOV, units, and refunds, break revenue down by customer type or order status, and tie store performance back to the ads and email that drove it.
What you can measure
20 governed Shopify metrics
Every metric is defined once in Maven’s semantic layer, so Shopify numbers mean the same thing in every dashboard, report, and answer.
Order Count
Orders represented by the order-level ecommerce fact
Order Gross Revenue
Gross revenue at order grain
Order Net Revenue
Net revenue at order grain
Order Refunds
Refund amount at order grain
Order Units
Units sold at order grain
Order Tax
Tax amount collected on order-level ecommerce rows.
Order Discounts
Discount amount applied on order-level ecommerce rows.
Order Shipping
Shipping amount charged on order-level ecommerce rows.
Orders
Ecommerce orders placed at daily platform grain
Show all 20 metricsShow fewer
Gross Revenue
Gross ecommerce revenue before refunds and discounts at daily grain
Net Revenue
Net ecommerce revenue after refunds and discounts at daily grain
Ecommerce Discounts
Discount amount applied to ecommerce orders at daily platform grain
Ecommerce Refunds
Refund amount on ecommerce orders at daily platform grain
Units Sold (Ecommerce)
Ecommerce units sold across orders at daily platform grain
AOV
Average order value — net revenue divided by orders
Ecommerce Completed Orders
Completed ecommerce orders at daily platform grain.
Ecommerce Cancelled Orders
Cancelled ecommerce orders at daily platform grain.
Ecommerce Subtotal Revenue
Ecommerce subtotal revenue before tax, shipping, discounts, and refunds.
Ecommerce Tax
Tax amount collected on ecommerce orders at daily platform grain.
Ecommerce Shipping
Shipping amount charged on ecommerce orders at daily platform grain.
Questions you can ask
Just ask Maven about Shopify
Maven’s agent answers in plain language with the right metric definitions applied automatically. These are real, verified questions it can run today.
How many ecommerce orders did we get per week over the last 12 weeks?
Show ecommerce refunds by platform
Show cancelled orders by financial status
Show order discounts by customer type
How it works
Get Shopify into Maven in minutes
No SQL, no warehouse setup, no data engineer. Connect the source and Maven handles the modeling.
Maven syncs and models the data
Maven pulls your Shopify data (11 objects) and models it into governed, conformed tables — no SQL, warehouse, or pipeline setup required.
Report, ask, and automate
Ask questions in natural language with the Maven agent, drop the metrics into dashboards, set alerts on what matters, and schedule deliveries to your team.
What Maven syncs from Shopify
OrdersOrder line itemsProductsProduct variantsCustomersPayment transactionsRefundsReturnsFulfillmentsInventory by locationDiscounts
Works well with
Report Shopify alongside the rest of your stack
FAQ
Shopify reporting questions
What Shopify metrics can I report on in Maven?
Maven exposes 20 governed Shopify metrics, including Order Count, Order Gross Revenue, Order Net Revenue, Order Refunds, Order Units and Order Tax — each defined once so it means the same thing in every report.
What can I break Shopify performance down by?
You can break Shopify metrics down by Financial status, Fulfillment status, Customer type, Customer Acquisition Cohort and Order type.
Can I combine Shopify with other data sources?
Yes. Shopify reports alongside sources like Facebook Ads, Google Ads, Klaviyo and Google Analytics 4. Maven models every source into one governed layer, so you can blend them in a single dashboard, report, or question.
How often does Shopify data sync to Maven?
Maven syncs Shopify automatically — a fast first pull within minutes of connecting, then scheduled refreshes that keep reports current. The last successful sync time is always visible, so you know the numbers are fresh before you share them.
Can Maven attribute Shopify revenue to marketing channels?
Yes. Because Shopify orders sit in the same governed layer as your ad spend and email sends, you can compare revenue against channel spend and report blended ROAS and customer acquisition cost.
Is my Shopify data secure with Maven?
Yes. Maven connects to Shopify over its official OAuth flow — no password sharing — stores access tokens encrypted, and pulls read-only reporting data into a governed warehouse you control.
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