Connect Facebook Ads
Authorize Maven from the Data Sources screen using Facebook Ads’s official OAuth flow, then pick the account and workspace to sync.
Paid social integration
Facebook Ads reporting & dashboards
Bring Meta campaign, ad set, ad, and creative performance into one trusted reporting layer — and report it next to every other channel.
What you can do with Meta in Maven
Maven connects Facebook Ads and models every campaign, ad set, ad, and creative into governed metrics you can trust. Track spend, CPA, ROAS, CTR, and conversions, break performance down by creative, objective, or UTM, and report Meta alongside Google Ads, GA4, and Shopify — without exporting a single CSV from Ads Manager.
What you can measure
16 governed Facebook Ads metrics
Every metric is defined once in Maven’s semantic layer, so Meta numbers mean the same thing in every dashboard, report, and answer.
Total Ad Spend
Media spend reported by ad platforms before Maven commission adjustments
Impressions
Ad impressions served by connected paid media platforms
Clicks
Paid ad clicks reported by connected ad platforms
Conversions
Platform-reported ad conversions at the base ad performance grain
Ad Revenue
Revenue attributed by the ad platform at the base ad performance grain
CTR
Paid ad click-through rate calculated as clicks divided by impressions
CPC
Paid media cost per click calculated from raw spend divided by clicks
ROAS
Platform-attributed return on ad spend calculated from ad revenue divided by raw spend
Ad Spend With Commission
Spend with workspace media budget commission_rate_percent applied.
Show all 16 metricsShow fewer
Conversion Events
Platform-native conversion or action count from the conversion event fact
Conversion Value
Platform-native conversion value from the conversion event fact
MTD Spend
Month-to-date spend on pacing fact
Monthly Budget
Configured campaign monthly budget used for pacing comparisons
Projected Monthly Spend
Projected month-end spend at current pace
Expected MTD Spend
Linear-pace expected month-to-date spend
Budget Pacing Ratio
Spend as a fraction of monthly budget
Questions you can ask
Just ask Maven about Meta
Maven’s agent answers in plain language with the right metric definitions applied automatically. These are real, verified questions it can run today.
How much did we spend on ads by platform over the last 30 days?
What are the top campaigns by spend?
Show commission-adjusted ad spend by platform
Which campaigns are pacing over budget?
What conversion events did we record last week by event name?
How it works
Get Facebook Ads into Maven in minutes
No SQL, no warehouse setup, no data engineer. Connect the source and Maven handles the modeling.
Maven syncs and models the data
Maven pulls your Facebook Ads data (7 objects) and models it into governed, conformed tables — no SQL, warehouse, or pipeline setup required.
Report, ask, and automate
Ask questions in natural language with the Maven agent, drop the metrics into dashboards, set alerts on what matters, and schedule deliveries to your team.
What Maven syncs from Meta
Ad performance insightsCreative assetsAge/gender breakdownDevice/platform breakdownPlacement breakdownRegion breakdownCustom conversion definitions
Works well with
Report Meta alongside the rest of your stack
FAQ
Facebook Ads reporting questions
What Facebook Ads metrics can I report on in Maven?
Maven exposes 16 governed Facebook Ads metrics, including Total Ad Spend, Impressions, Clicks, Conversions, Ad Revenue and CTR — each defined once so it means the same thing in every report.
What can I break Facebook Ads performance down by?
You can break Facebook Ads metrics down by Campaign, Ad group, Ad, Ad status, Objective, UTM source, UTM medium and UTM campaign, and more.
Can I combine Facebook Ads with other data sources?
Yes. Facebook Ads reports alongside sources like TikTok Ads, Google Ads, Google Analytics 4, Shopify and Klaviyo. Maven models every source into one governed layer, so you can blend them in a single dashboard, report, or question.
How often does Facebook Ads data sync to Maven?
Maven syncs Facebook Ads automatically — a fast first pull within minutes of connecting, then scheduled refreshes that keep reports current. The last successful sync time is always visible, so you know the numbers are fresh before you share them.
Can Maven report Facebook Ads creative performance?
Yes. Maven models creative metadata — headline, body copy, and image or video assets — so you can rank spend, CTR, and ROAS by creative and catch fatigue before it drags performance.
Is my Facebook Ads data secure with Maven?
Yes. Maven connects to Facebook Ads over its official OAuth flow — no password sharing — stores access tokens encrypted, and pulls read-only reporting data into a governed warehouse you control.
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