Connect HubSpot
Authorize Maven from the Data Sources screen using HubSpot’s official OAuth flow, then pick the account and workspace to sync.
CRM & marketing integration
HubSpot reporting & dashboards
Turn your HubSpot pipeline and marketing data into governed revenue reporting.
What you can do with HubSpot in Maven
Maven connects HubSpot and models deals, pipeline, contacts, and marketing email into governed metrics. Track pipeline value, win rate, deal velocity, and email engagement, break the funnel down by stage, owner, or pipeline, and connect closed revenue back to the campaigns that sourced it.
What you can measure
22 governed HubSpot metrics
Every metric is defined once in Maven’s semantic layer, so HubSpot numbers mean the same thing in every dashboard, report, and answer.
Deal Count
CRM deals or franchise-sales leads at deal grain
Deal Amount
CRM deal amount for monetary CRM opportunities; FranConnect lead rows have no amount
Weighted Pipeline
Pipeline amount weighted by stage probability
Won Deals
Deals marked closed-won at the CRM stage outcome
Closed Deals
CRM deals whose stage outcome is won or lost
Avg Days to Close
Average days from creation to close
Win Rate
Closed-won deals divided by all closed deals
Avg Deal Size
Average CRM deal amount calculated from deal amount divided by deal count
Emails Sent
Emails sent by connected email platforms at send grain
Show all 22 metricsShow fewer
Emails Delivered
Emails delivered by connected email platforms at send grain
Email Opens
Email opens including repeat opens at send grain
Unique Opens
Unique recipients or profiles that opened at send grain
Email Clicks
Email clicks including repeat clicks at send grain
Unique Clicks
Unique recipients or profiles that clicked at send grain
Email Bounces
Bounced emails from connected email send performance rows
Email Unsubscribes
Unsubscribes from connected email send performance rows
Open Rate
Unique opens divided by emails delivered
Click Rate
Unique clicks divided by emails delivered
Email Replies
Replies received from connected email send performance rows.
Email Spam Reports
Spam or abuse reports from connected email send performance rows.
Email Attributed Orders
Orders attributed to the send by the email platform.
Email Attributed Revenue
Revenue attributed to the send by the email platform.
Questions you can ask
Just ask Maven about HubSpot
Maven’s agent answers in plain language with the right metric definitions applied automatically. These are real, verified questions it can run today.
What is our deal pipeline value by stage for deals created in the last 90 days?
Show closed deals by stage
Show average days to close by owner
How many emails did we send and what was the unique open count last month by platform?
Show bounces by campaign type
How much email attributed revenue did we drive by platform?
How it works
Get HubSpot into Maven in minutes
No SQL, no warehouse setup, no data engineer. Connect the source and Maven handles the modeling.
Maven syncs and models the data
Maven pulls your HubSpot data (7 objects) and models it into governed, conformed tables — no SQL, warehouse, or pipeline setup required.
Report, ask, and automate
Ask questions in natural language with the Maven agent, drop the metrics into dashboards, set alerts on what matters, and schedule deliveries to your team.
What Maven syncs from HubSpot
ContactsCompaniesDealsOwnersDeal pipelinesMarketing emailsEmail events
Works well with
Report HubSpot alongside the rest of your stack
FAQ
HubSpot reporting questions
What HubSpot metrics can I report on in Maven?
Maven exposes 22 governed HubSpot metrics, including Deal Count, Deal Amount, Weighted Pipeline, Won Deals, Closed Deals and Avg Days to Close — each defined once so it means the same thing in every report.
What can I break HubSpot performance down by?
You can break HubSpot metrics down by Close date, Deal stage, Stage outcome, Pipeline, Owner, Acquisition source, Account and Campaign type, and more.
Can I combine HubSpot with other data sources?
Yes. HubSpot reports alongside sources like Google Ads, LinkedIn Ads, Google Analytics 4 and Klaviyo. Maven models every source into one governed layer, so you can blend them in a single dashboard, report, or question.
How often does HubSpot data sync to Maven?
Maven syncs HubSpot automatically — a fast first pull within minutes of connecting, then scheduled refreshes that keep reports current. The last successful sync time is always visible, so you know the numbers are fresh before you share them.
Can Maven report both HubSpot CRM and marketing email?
Yes. Maven models HubSpot deals and pipeline alongside marketing email sends and engagement, so the same workspace can answer pipeline questions and email-performance questions.
Is my HubSpot data secure with Maven?
Yes. Maven connects to HubSpot over its official OAuth flow — no password sharing — stores access tokens encrypted, and pulls read-only reporting data into a governed warehouse you control.
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