Connect Klaviyo
Authorize Maven from the Data Sources screen using Klaviyo’s official OAuth flow, then pick the account and workspace to sync.
Email & SMS integration
Klaviyo reporting & dashboards
Turn Klaviyo campaigns and flows into governed email reporting tied to revenue.
What you can do with Klaviyo in Maven
Maven connects Klaviyo and models campaign and flow performance into governed email metrics. Track sends, open and click rates, unsubscribes, and attributed revenue, break results down by campaign, list, or subject line, and report email beside the Shopify revenue it generates.
What you can measure
14 governed Klaviyo metrics
Every metric is defined once in Maven’s semantic layer, so Klaviyo numbers mean the same thing in every dashboard, report, and answer.
Emails Sent
Emails sent by connected email platforms at send grain
Emails Delivered
Emails delivered by connected email platforms at send grain
Email Opens
Email opens including repeat opens at send grain
Unique Opens
Unique recipients or profiles that opened at send grain
Email Clicks
Email clicks including repeat clicks at send grain
Unique Clicks
Unique recipients or profiles that clicked at send grain
Email Bounces
Bounced emails from connected email send performance rows
Email Unsubscribes
Unsubscribes from connected email send performance rows
Open Rate
Unique opens divided by emails delivered
Show all 14 metricsShow fewer
Click Rate
Unique clicks divided by emails delivered
Email Replies
Replies received from connected email send performance rows.
Email Spam Reports
Spam or abuse reports from connected email send performance rows.
Email Attributed Orders
Orders attributed to the send by the email platform.
Email Attributed Revenue
Revenue attributed to the send by the email platform.
Questions you can ask
Just ask Maven about Klaviyo
Maven’s agent answers in plain language with the right metric definitions applied automatically. These are real, verified questions it can run today.
How many emails did we send and what was the unique open count last month by platform?
Show bounces by campaign type
How much email attributed revenue did we drive by platform?
How it works
Get Klaviyo into Maven in minutes
No SQL, no warehouse setup, no data engineer. Connect the source and Maven handles the modeling.
Maven syncs and models the data
Maven pulls your Klaviyo data (3 objects) and models it into governed, conformed tables — no SQL, warehouse, or pipeline setup required.
Report, ask, and automate
Ask questions in natural language with the Maven agent, drop the metrics into dashboards, set alerts on what matters, and schedule deliveries to your team.
What Maven syncs from Klaviyo
Campaign statsCampaign value reportsEvents
FAQ
Klaviyo reporting questions
What Klaviyo metrics can I report on in Maven?
Maven exposes 14 governed Klaviyo metrics, including Emails Sent, Emails Delivered, Email Opens, Unique Opens, Email Clicks and Unique Clicks — each defined once so it means the same thing in every report.
What can I break Klaviyo performance down by?
You can break Klaviyo metrics down by Account, Campaign type, Subject line, Sender and Email list.
Can I combine Klaviyo with other data sources?
Yes. Klaviyo reports alongside sources like Shopify, Facebook Ads, Google Ads and HubSpot. Maven models every source into one governed layer, so you can blend them in a single dashboard, report, or question.
How often does Klaviyo data sync to Maven?
Maven syncs Klaviyo automatically — a fast first pull within minutes of connecting, then scheduled refreshes that keep reports current. The last successful sync time is always visible, so you know the numbers are fresh before you share them.
Is my Klaviyo data secure with Maven?
Yes. Maven connects to Klaviyo over its official OAuth flow — no password sharing — stores access tokens encrypted, and pulls read-only reporting data into a governed warehouse you control.
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