Map AppsFlyer requirements
Share the AppsFlyer source, fields, and reporting questions your team needs to answer.
Analytics integration
AppsFlyer reporting & analytics
Turn mobile attribution, deep linking, and marketing analytics into 36 governed metrics for dashboards, agent answers, and cross-channel reporting.
What you can do with AppsFlyer in Maven
Maven models AppsFlyer into 36 governed metrics from the semantic layer. Track Total Ad Spend, Impressions, Clicks, Conversions and Ad Revenue, break results down by Campaign, Ad group, Ad and Ad status, and report AppsFlyer alongside Google Ads, Facebook Ads and Google Search Console without rebuilding exports or metric logic for every report.
What you can measure
36 governed AppsFlyer metrics
Every metric is defined once in Maven’s semantic layer, so AppsFlyer numbers mean the same thing in every dashboard, report, and answer.
Total Ad Spend
Media spend reported by ad platforms before Maven commission adjustments
Impressions
Ad impressions served by connected paid media platforms
Clicks
Paid ad clicks reported by connected ad platforms
Conversions
Platform-reported ad conversions at the base ad performance grain
Ad Revenue
Revenue attributed by the ad platform at the base ad performance grain
CTR
Paid ad click-through rate calculated as clicks divided by impressions
CPC
Paid media cost per click calculated from raw spend divided by clicks
ROAS
Platform-attributed return on ad spend calculated from ad revenue divided by raw spend
CPA
Platform-reported cost per conversion calculated from raw spend divided by platform conversions
Show all 36 metricsShow fewer
Reach
Platform-reported paid reach where available; daily reach is not deduped across wider periods
Link Clicks
Platform-reported link clicks where available
Landing Page Views
Platform-reported landing page views or page-view conversion proxy where available
Add to Carts
Platform-reported add-to-cart events where available
Add-to-Cart Value
Platform-reported value for add-to-cart events where available
Leads
Platform-reported lead events where available
Lead Value
Platform-reported lead value where available
Complete Registrations
Platform-reported completed registration events where available
Initiate Checkouts
Platform-reported initiated checkout events where available
All Conversions
Platform-reported all-conversions count where available
All Conversion Value
Platform-reported value for all conversions where available
Post Reactions
Paid social post reactions where available
Page Engagements
Paid social page engagements where available
Post Engagements
Paid social post engagements where available
Video Views
Paid video views where available
One-Click Leads
LinkedIn one-click lead events where available
Units Ordered
Ordered units from commerce-oriented ad platforms where available
Paid Likes
Paid social likes where available
Paid Comments
Paid social comments where available
Paid Shares
Paid social shares where available
Paid Engagements
Platform-reported paid engagement actions where available
Ad Spend With Commission
Spend with workspace media budget commission_rate_percent applied.
MTD Spend
Month-to-date spend on pacing fact
Monthly Budget
Configured campaign monthly budget used for pacing comparisons
Projected Monthly Spend
Projected month-end spend at current pace
Expected MTD Spend
Linear-pace expected month-to-date spend
Budget Pacing Ratio
Spend as a fraction of monthly budget
Questions you can ask
Just ask Maven about AppsFlyer
Maven’s agent answers in plain language with the right metric definitions applied automatically. These are real, verified questions it can run today.
How much did we spend on ads by platform over the last 30 days?
What are the top campaigns by spend?
Show commission-adjusted ad spend by platform
Show top creatives by ROAS with previews
Show creative preview coverage by platform
Which campaigns are pacing over budget?
How it works
Plan AppsFlyer reporting with Maven
Confirm the source fields, metric coverage, and implementation path before the integration feeds production reporting.
Maven validates semantic coverage
Maven maps available AppsFlyer reporting to the governed metrics already exposed in the semantic layer.
Launch governed reporting
Once enabled, the integration feeds dashboards, natural-language answers, alerts, and scheduled reports from the same metric definitions.
What Maven syncs from AppsFlyer
Attribution performance
Works well with
Report AppsFlyer alongside the rest of your stack
FAQ
AppsFlyer reporting questions
What AppsFlyer metrics can I report on in Maven?
Maven exposes 36 governed AppsFlyer metrics, including Total Ad Spend, Impressions, Clicks, Conversions, Ad Revenue and CTR — each defined once so it means the same thing in every report.
What can I break AppsFlyer performance down by?
You can break AppsFlyer metrics down by Campaign, Ad group, Ad, Ad status, Creative Name, Creative Type, Creative Status and Objective, and more.
Can I combine AppsFlyer with other data sources?
Yes. AppsFlyer reports alongside sources like Google Ads, Facebook Ads, Google Search Console, Shopify and HubSpot. Maven models every source into one governed layer, so you can blend them in a single dashboard, report, or question.
What AppsFlyer data does Maven sync?
Maven syncs attribution performance from AppsFlyer.
Is the AppsFlyer integration available today?
Availability depends on the source and workspace requirements. Maven can review the AppsFlyer reporting fields you need and confirm the current implementation path before you commit to a rollout.
Is my AppsFlyer data secure with Maven?
Yes. Maven encrypts integration credentials and tokens, scopes access to the workspace, and uses the connection only to sync the reporting data needed for governed analytics.
Ready to fix the report your team keeps rebuilding? Let's map it.
Start with one workflow. Expand when Maven becomes your trusted reporting layer.
We'll map Maven to one real reporting workflow
You'll see the path to a working dashboard before the call ends
No pitch deck. No pressure. 20 minutes.
