Connect ClickFunnels 2.0
Authorize or configure Maven from the Data Sources screen, then pick the account and workspace to sync.
Billing & revenue integration
ClickFunnels 2.0 reporting & revenue
Turn contacts, opportunities, orders, recurring revenue, products, funnels, pages, and conversion performance into 42 governed metrics for dashboards, agent answers, and cross-channel reporting.
What you can do with ClickFunnels 2.0 in Maven
Maven models ClickFunnels 2.0 into 42 governed metrics from the semantic layer. Track Deal Count, Deal Amount, Weighted Pipeline, Won Deals and Closed Deals, break results down by Close date, Deal stage, Stage outcome and Pipeline, and report ClickFunnels 2.0 alongside HubSpot CRM, Shopify and Google Analytics 4 without rebuilding exports or metric logic for every report.
What you can measure
42 ClickFunnels 2.0 metrics you can use consistently
Maven keeps ClickFunnels 2.0 numbers consistent across dashboards, reports, and answers so the team is not debating which spreadsheet is right.
Deal Count
CRM deals or franchise-sales leads at deal grain
Deal Amount
CRM deal amount for monetary CRM opportunities; FranConnect lead rows have no amount
Weighted Pipeline
Pipeline amount weighted by stage probability
Won Deals
Deals marked closed-won at the CRM stage outcome
Closed Deals
CRM deals whose stage outcome is won or lost
Avg Days to Close
Average days from creation to close
Win Rate
Closed-won deals divided by all closed deals
Avg Deal Size
Average CRM deal amount calculated from deal amount divided by deal count
Order Count
Orders represented by the order-level ecommerce fact
Show all 42 metricsShow fewer
Order Gross Revenue
Gross revenue at order grain
Order Net Revenue
Net revenue at order grain
Order Refunds
Refund amount at order grain
Order Units
Units sold at order grain
Order Tax
Tax amount collected on order-level ecommerce rows.
Order Discounts
Discount amount applied on order-level ecommerce rows.
Order Shipping
Shipping amount charged on order-level ecommerce rows.
Orders
Ecommerce orders placed at daily platform grain
Gross Revenue
Gross ecommerce revenue before refunds and discounts at daily grain
Net Revenue
Net ecommerce revenue after refunds and discounts at daily grain
Ecommerce Discounts
Discount amount applied to ecommerce orders at daily platform grain
Ecommerce Refunds
Refund amount on ecommerce orders at daily platform grain
Units Sold (Ecommerce)
Ecommerce units sold across orders at daily platform grain
AOV
Average order value — net revenue divided by orders
Ecommerce Completed Orders
Completed ecommerce orders at daily platform grain.
Ecommerce Cancelled Orders
Cancelled ecommerce orders at daily platform grain.
Ecommerce Subtotal Revenue
Ecommerce subtotal revenue before tax, shipping, discounts, and refunds.
Ecommerce Tax
Tax amount collected on ecommerce orders at daily platform grain.
Ecommerce Shipping
Shipping amount charged on ecommerce orders at daily platform grain.
Ecommerce Product Units Sold
Units sold for the product at daily grain.
Ecommerce Product Revenue
Gross product revenue before line-level discounts.
Ecommerce Product Discounts
Line-level product discounts.
Ecommerce Product Net Revenue
Net product revenue after line-level discounts.
Ecommerce Product Orders
Distinct orders containing this product.
MRR
Current monthly recurring revenue from subscriptions in active-like statuses; exact status mapping varies by billing platform and some platforms exclude trials
Subscription Count
Subscription records at subscription grain across connected billing platforms
Subscription Quantity
Subscribed seat/unit quantity.
Subscription Charge Count
Recurring charges at charge grain across connected billing platforms
Subscription Charge Revenue
Total recurring charge amount.
Subscription Charge Subtotal
Charge subtotal before tax, shipping, and discounts.
Subscription Charge Tax
Tax charged on the recurring charge.
Subscription Charge Shipping
Shipping charged on the recurring charge.
Subscription Charge Discount
Discount applied to the recurring charge.
Questions you can ask
Just ask Maven about ClickFunnels 2.0
Maven’s agent answers in plain language with the right metric definitions applied automatically. These are real, verified questions it can run today.
What is our deal pipeline value by stage for deals created in the last 90 days?
Show closed deals by stage
Show average days to close by owner
How many ServiceTitan bookings did we get in the last 30 days?
Show ServiceTitan booking revenue by stage over the last 90 days
How many ecommerce orders did we get per week over the last 12 weeks?
Show ecommerce refunds by platform
Show cancelled orders by financial status
How it works
Connect ClickFunnels 2.0, then map the first workflow
No SQL, no warehouse setup, no data engineer. Connect the source, then Maven models the fields needed for the first trusted workflow.
Maven syncs and models the data
Maven pulls your ClickFunnels 2.0 data (10 objects) and models it into governed, conformed tables — no SQL, warehouse, or pipeline setup required.
Report, ask, and automate
Ask questions in natural language with the Maven agent, drop the metrics into dashboards, set alerts on what matters, and schedule deliveries to your team.
What Maven syncs from ClickFunnels 2.0
Contacts, lifecycle state, and acquisition fieldsPipeline opportunities, stages, values, and close stateOrders, customers, recurring state, and attributionOrder products, variants, prices, and quantitiesInvoices, revenue components, processor, and fulfillmentInvoice products, recurring periods, discounts, and taxesProduct catalog and visibility stateFunnel catalog and lifecycle statePage catalog and funnel-step placementViews, opt-ins, sales, and recurring sales by page and timerange
Works well with
Report ClickFunnels 2.0 alongside the rest of your stack
FAQ
ClickFunnels 2.0 reporting questions
What ClickFunnels 2.0 metrics can I report on in Maven?
Maven exposes 42 governed ClickFunnels 2.0 metrics, including Deal Count, Deal Amount, Weighted Pipeline, Won Deals, Closed Deals and Avg Days to Close — each defined once so it means the same thing in every report.
What can I break ClickFunnels 2.0 performance down by?
You can break ClickFunnels 2.0 metrics down by Close date, Deal stage, Stage outcome, Pipeline, Owner, Acquisition source, Financial status and Fulfillment status, and more.
Can I combine ClickFunnels 2.0 with other data sources?
Yes. ClickFunnels 2.0 reports alongside sources like HubSpot, Shopify, Google Analytics 4 and Google Ads. Maven models every source into one governed layer, so you can blend them in a single dashboard, report, or question.
What ClickFunnels 2.0 data does Maven sync?
Maven syncs contacts, lifecycle state, and acquisition fields, pipeline opportunities, stages, values, and close state, orders, customers, recurring state, and attribution, order products, variants, prices, and quantities, invoices, revenue components, processor, and fulfillment and invoice products, recurring periods, discounts, and taxes, and more from ClickFunnels 2.0.
How often does ClickFunnels 2.0 data sync to Maven?
Maven keeps ClickFunnels 2.0 data on scheduled refreshes after the source is connected, with sync status visible in the workspace before reports are shared.
Is my ClickFunnels 2.0 data secure with Maven?
Yes. Maven encrypts integration credentials and tokens, scopes access to the workspace, and uses the connection only to sync the reporting data needed for governed analytics.
Ready to see the first report your team can trust?
Bring one report where the numbers do not match. We'll map the sources, identify what can be trusted now, and show the first Maven workflow.
We'll map your first trusted reporting workflow
You'll see what Maven handles now: sources, definitions, refreshes, and outputs
No pitch deck. No pressure. 20 minutes.
