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Analytics integration

Google Business Profile reporting & analytics

Turn local SEO — reviews, impressions, direction requests, call clicks into 6 governed metrics for dashboards, agent answers, and cross-channel reporting.

What you can do with Google Business Profile in Maven

Maven models Google Business Profile into 6 governed metrics from the semantic layer. Track Local Search Impressions, Local Map Impressions, Local Total Impressions, Local Website Clicks and Local Direction Requests, and report Google Business Profile alongside Google Ads, Facebook Ads and Google Search Console without rebuilding exports or metric logic for every report.

What you can measure

6 governed Google Business Profile metrics

Every metric is defined once in Maven’s semantic layer, so Google Business Profile numbers mean the same thing in every dashboard, report, and answer.

Local Search Impressions

Times the listing appeared in Google Search results.

Local Map Impressions

Times the listing appeared in Google Maps results.

Local Total Impressions

Total listing impressions across Search and Maps.

Local Website Clicks

Clicks through to the business website from the listing.

Local Direction Requests

Direction requests initiated from the listing.

Local Phone Calls

Phone calls initiated from the listing.

How it works

Get Google Business Profile into Maven in minutes

No SQL, no warehouse setup, no data engineer. Connect the source and Maven handles the modeling.

Step 1

Connect Google Business Profile

Authorize or configure Maven from the Data Sources screen, then pick the account and workspace to sync.

Step 2

Maven syncs and models the data

Maven pulls your Google Business Profile data (1 objects) and models it into governed, conformed tables — no SQL, warehouse, or pipeline setup required.

Step 3

Report, ask, and automate

Ask questions in natural language with the Maven agent, drop the metrics into dashboards, set alerts on what matters, and schedule deliveries to your team.

What Maven syncs from Google Business Profile

Google Business Profile local performance

Works well with

Report Google Business Profile alongside the rest of your stack

FAQ

Google Business Profile reporting questions

What Google Business Profile metrics can I report on in Maven?

Maven exposes 6 governed Google Business Profile metrics, including Local Search Impressions, Local Map Impressions, Local Total Impressions, Local Website Clicks, Local Direction Requests and Local Phone Calls — each defined once so it means the same thing in every report.

Can I combine Google Business Profile with other data sources?

Yes. Google Business Profile reports alongside sources like Google Ads, Facebook Ads, Google Search Console, Shopify and HubSpot. Maven models every source into one governed layer, so you can blend them in a single dashboard, report, or question.

What Google Business Profile data does Maven sync?

Maven syncs google Business Profile local performance from Google Business Profile.

How often does Google Business Profile data sync to Maven?

Maven keeps Google Business Profile data on scheduled refreshes after the source is connected, with sync status visible in the workspace before reports are shared.

Is my Google Business Profile data secure with Maven?

Yes. Maven encrypts integration credentials and tokens, scopes access to the workspace, and uses the connection only to sync the reporting data needed for governed analytics.

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