Connect MySQL
Authorize or configure Maven from the Data Sources screen, then pick the account and workspace to sync.
Data source integration
MySQL reporting & data
Turn read-only analytics tables from MySQL into 41 governed metrics for dashboards, agent answers, and cross-channel reporting.
What you can do with MySQL in Maven
Maven models MySQL into 41 governed metrics from the semantic layer. Track Sessions, Users, New Users, Active Users and Engaged Sessions, break results down by Account, Source, Medium and Channel, and report MySQL alongside Google Analytics 4, Google Ads and Shopify without rebuilding exports or metric logic for every report.
What you can measure
41 MySQL metrics you can use consistently
Maven keeps MySQL numbers consistent across dashboards, reports, and answers so the team is not debating which spreadsheet is right.
Sessions
Sessions from the primary web analytics provider unless grouped by platform
Users
Users from the primary web analytics provider unless grouped by platform
New Users
First-time users from the primary web analytics provider
Active Users
Active web analytics users
Engaged Sessions
Engaged web analytics sessions
Pageviews
Page views from the primary web analytics provider unless grouped by platform
Web Events
Web analytics events from the primary provider unless grouped by platform
Web Conversions
Web conversion events from GA4 or mapped Piwik Pro lead and form events
Purchases
GA4 ecommerce purchase events from the primary web analytics provider
Show all 41 metricsShow fewer
Purchase Revenue
GA4 purchase revenue from the primary web analytics provider
Web Total Revenue
GA4 total revenue from the primary web analytics provider
Transactions
GA4 transaction events with purchase revenue from the primary web analytics provider
Engagement Duration
User engagement duration in seconds from the primary web provider
Unique Users
Re-aggregatable distinct users via HLL sketch (Piwik and GA4-export workspaces) that stays correct across dates and dimensions unlike the non-additive web_total_users
Unique New Users
Re-aggregatable distinct first-time users via HLL sketch
Key Events
GA4 key events; for Piwik Pro this mirrors mapped lead/form-submit conversion events.
Web Event Count
Event-grain web analytics event count from GA4 or Piwik Pro
Web Event Conversions
Event-grain web key/conversion event count inferred from event names
Web Event Value
Event-grain web event value where the provider reports one
Page Sessions
Sessions by page or landing-page context
Page Users
Users by page or landing-page context
Page New Users
New users by page or landing-page context
Page Active Users
Active users by page or landing-page context
Page Engaged Sessions
Engaged sessions by page or landing-page context
Page Views by Page
Page views by page or landing-page context
Page Events
Events by page or landing-page context
Page Conversions
Conversions by page or landing-page context
Page Engagement Duration
Engagement duration by page or landing-page context
Page Unique Users
Re-aggregatable distinct users by page or landing-page context via HLL sketch
Page Unique New Users
Re-aggregatable distinct first-time users by page or landing-page context via HLL sketch
Acquisition Sessions
Sessions by source/medium/channel/campaign acquisition scope
Acquisition Users
Users by source/medium/channel/campaign acquisition scope
Acquisition New Users
New users by source/medium/channel/campaign acquisition scope
Acquisition Active Users
Active users by source/medium/channel/campaign acquisition scope
Acquisition Engaged Sessions
Engaged sessions by source/medium/channel/campaign acquisition scope
Acquisition Pageviews
Pageviews by source/medium/channel/campaign acquisition scope
Acquisition Events
Events by source/medium/channel/campaign acquisition scope
Acquisition Conversions
Conversions by source/medium/channel/campaign acquisition scope
Acquisition Engagement Duration
Engagement duration by source/medium/channel/campaign acquisition scope
Acquisition Unique Users
Re-aggregatable distinct users by source/medium/channel/campaign acquisition scope via HLL sketch
Acquisition Unique New Users
Re-aggregatable distinct first-time users by acquisition scope via HLL sketch
Questions you can ask
Just ask Maven about MySQL
Maven’s agent answers in plain language with the right metric definitions applied automatically. These are real, verified questions it can run today.
How many sessions did each channel drive in the last 30 days?
Show web events by channel
Show web engagement duration by landing page
How it works
Connect MySQL, then map the first workflow
No SQL, no warehouse setup, no data engineer. Connect the source, then Maven models the fields needed for the first trusted workflow.
Maven syncs and models the data
Maven pulls your MySQL data and models it into governed, conformed tables — no SQL, warehouse, or pipeline setup required.
Report, ask, and automate
Ask questions in natural language with the Maven agent, drop the metrics into dashboards, set alerts on what matters, and schedule deliveries to your team.
Works well with
Report MySQL alongside the rest of your stack
FAQ
MySQL reporting questions
What MySQL metrics can I report on in Maven?
Maven exposes 41 governed MySQL metrics, including Sessions, Users, New Users, Active Users, Engaged Sessions and Pageviews — each defined once so it means the same thing in every report.
What can I break MySQL performance down by?
You can break MySQL metrics down by Account, Source, Medium, Channel, Campaign, Landing page, Device and Country, and more.
Can I combine MySQL with other data sources?
Yes. MySQL reports alongside sources like Google Analytics 4, Google Ads, Shopify and HubSpot. Maven models every source into one governed layer, so you can blend them in a single dashboard, report, or question.
What MySQL metrics are available in Maven?
Maven exposes 41 governed MySQL metrics from its semantic layer, including Sessions, Users, New Users, Active Users and Engaged Sessions.
How often does MySQL data sync to Maven?
Maven keeps MySQL data on scheduled refreshes after the source is connected, with sync status visible in the workspace before reports are shared.
Is my MySQL data secure with Maven?
Yes. Maven encrypts integration credentials and tokens, scopes access to the workspace, and uses the connection only to sync the reporting data needed for governed analytics.
Ready to see the first report your team can trust?
Bring one report where the numbers do not match. We'll map the sources, identify what can be trusted now, and show the first Maven workflow.
We'll map your first trusted reporting workflow
You'll see what Maven handles now: sources, definitions, refreshes, and outputs
No pitch deck. No pressure. 20 minutes.
