Connect Paddle Billing
Authorize or configure Maven from the Data Sources screen, then pick the account and workspace to sync.
Billing & revenue integration
Paddle Billing reporting & revenue
Turn official ProfitWell metrics for daily MRR, subscribers, revenue, refunds, chargebacks, and checkout conversion into 10 governed metrics for dashboards, agent answers, and cross-channel reporting.
What you can do with Paddle Billing in Maven
Maven models Paddle Billing into 10 governed metrics from the semantic layer. Track Historical MRR, Active Subscribers, Paddle Checkouts, Completed Checkouts and Checkout Conversion Rate, and report Paddle Billing alongside HubSpot CRM, Shopify and Google Analytics 4 without rebuilding exports or metric logic for every report.
What you can measure
10 Paddle Billing metrics you can use consistently
Maven keeps Paddle Billing numbers consistent across dashboards, reports, and answers so the team is not debating which spreadsheet is right.
Historical MRR
Official historical daily monthly recurring revenue reported by Paddle Billing
Active Subscribers
Paying users with active subscriptions reported by Paddle; excludes trialing users
Paddle Checkouts
Checkouts opened during the selected period
Completed Checkouts
Paddle checkouts that completed a successful payment
Checkout Conversion Rate
Completed Paddle checkouts divided by all checkouts
MRR Change
Paddle MRR change compared with the same interval one month earlier
Subscription Net Revenue
Paddle completed-payment revenue after tax and fees and before refunds or chargebacks
Subscription Transaction Count
Completed transactions represented in Paddle net revenue
Subscription Refunds
Paddle refunded product subtotal excluding chargebacks
Show all 10 metricsShow fewer
Chargeback Count
Chargebacks received excluding alerts and reversals
How it works
Connect Paddle Billing, then map the first workflow
No SQL, no warehouse setup, no data engineer. Connect the source, then Maven models the fields needed for the first trusted workflow.
Maven syncs and models the data
Maven pulls your Paddle Billing data (1 objects) and models it into governed, conformed tables — no SQL, warehouse, or pipeline setup required.
Report, ask, and automate
Ask questions in natural language with the Maven agent, drop the metrics into dashboards, set alerts on what matters, and schedule deliveries to your team.
What Maven syncs from Paddle Billing
Official daily Paddle Billing / ProfitWell metrics
Works well with
Report Paddle Billing alongside the rest of your stack
FAQ
Paddle Billing reporting questions
What Paddle Billing metrics can I report on in Maven?
Maven exposes 10 governed Paddle Billing metrics, including Historical MRR, Active Subscribers, Paddle Checkouts, Completed Checkouts, Checkout Conversion Rate and MRR Change — each defined once so it means the same thing in every report.
Can I combine Paddle Billing with other data sources?
Yes. Paddle Billing reports alongside sources like HubSpot, Shopify, Google Analytics 4 and Google Ads. Maven models every source into one governed layer, so you can blend them in a single dashboard, report, or question.
What Paddle Billing data does Maven sync?
Maven syncs official daily Paddle Billing / ProfitWell metrics from Paddle Billing.
How often does Paddle Billing data sync to Maven?
Maven keeps Paddle Billing data on scheduled refreshes after the source is connected, with sync status visible in the workspace before reports are shared.
Is my Paddle Billing data secure with Maven?
Yes. Maven encrypts integration credentials and tokens, scopes access to the workspace, and uses the connection only to sync the reporting data needed for governed analytics.
Ready to see the first report your team can trust?
Bring one report where the numbers do not match. We'll map the sources, identify what can be trusted now, and show the first Maven workflow.
We'll map your first trusted reporting workflow
You'll see what Maven handles now: sources, definitions, refreshes, and outputs
No pitch deck. No pressure. 20 minutes.
