Connect PayPal
Authorize or configure Maven from the Data Sources screen, then pick the account and workspace to sync.
Billing & revenue integration
PayPal reporting & revenue
Turn payments, refunds, payer history, fees, and transaction-level product detail into 25 governed metrics for dashboards, agent answers, and cross-channel reporting.
What you can do with PayPal in Maven
Maven models PayPal into 25 governed metrics from the semantic layer. Track Order Count, Order Gross Revenue, Order Net Revenue, Order Refunds and Order Units, break results down by Financial status, Fulfillment status, Customer type and Customer Acquisition Cohort, and report PayPal alongside HubSpot CRM, Shopify and Google Analytics 4 without rebuilding exports or metric logic for every report.
What you can measure
25 PayPal metrics you can use consistently
Maven keeps PayPal numbers consistent across dashboards, reports, and answers so the team is not debating which spreadsheet is right.
Order Count
Orders represented by the order-level ecommerce fact
Order Gross Revenue
Gross revenue at order grain
Order Net Revenue
Net revenue at order grain
Order Refunds
Refund amount at order grain
Order Units
Units sold at order grain
Order Tax
Tax amount collected on order-level ecommerce rows.
Order Discounts
Discount amount applied on order-level ecommerce rows.
Order Shipping
Shipping amount charged on order-level ecommerce rows.
Orders
Ecommerce orders placed at daily platform grain
Show all 25 metricsShow fewer
Gross Revenue
Gross ecommerce revenue before refunds and discounts at daily grain
Net Revenue
Net ecommerce revenue after refunds and discounts at daily grain
Ecommerce Discounts
Discount amount applied to ecommerce orders at daily platform grain
Ecommerce Refunds
Refund amount on ecommerce orders at daily platform grain
Units Sold (Ecommerce)
Ecommerce units sold across orders at daily platform grain
AOV
Average order value — net revenue divided by orders
Ecommerce Completed Orders
Completed ecommerce orders at daily platform grain.
Ecommerce Cancelled Orders
Cancelled ecommerce orders at daily platform grain.
Ecommerce Subtotal Revenue
Ecommerce subtotal revenue before tax, shipping, discounts, and refunds.
Ecommerce Tax
Tax amount collected on ecommerce orders at daily platform grain.
Ecommerce Shipping
Shipping amount charged on ecommerce orders at daily platform grain.
Ecommerce Product Units Sold
Units sold for the product at daily grain.
Ecommerce Product Revenue
Gross product revenue before line-level discounts.
Ecommerce Product Discounts
Line-level product discounts.
Ecommerce Product Net Revenue
Net product revenue after line-level discounts.
Ecommerce Product Orders
Distinct orders containing this product.
Questions you can ask
Just ask Maven about PayPal
Maven’s agent answers in plain language with the right metric definitions applied automatically. These are real, verified questions it can run today.
How many ecommerce orders did we get per week over the last 12 weeks?
Show ecommerce refunds by platform
Show cancelled orders by financial status
Show order discounts by customer type
How it works
Connect PayPal, then map the first workflow
No SQL, no warehouse setup, no data engineer. Connect the source, then Maven models the fields needed for the first trusted workflow.
Maven syncs and models the data
Maven pulls your PayPal data (2 objects) and models it into governed, conformed tables — no SQL, warehouse, or pipeline setup required.
Report, ask, and automate
Ask questions in natural language with the Maven agent, drop the metrics into dashboards, set alerts on what matters, and schedule deliveries to your team.
What Maven syncs from PayPal
Balance-affecting transactions, payments, fees, refunds, and payer dataTransaction product line items passed to PayPal
Works well with
Report PayPal alongside the rest of your stack
FAQ
PayPal reporting questions
What PayPal metrics can I report on in Maven?
Maven exposes 25 governed PayPal metrics, including Order Count, Order Gross Revenue, Order Net Revenue, Order Refunds, Order Units and Order Tax — each defined once so it means the same thing in every report.
What can I break PayPal performance down by?
You can break PayPal metrics down by Financial status, Fulfillment status, Customer type, Customer Acquisition Cohort, Order type, Product, Vendor and Product Type.
Can I combine PayPal with other data sources?
Yes. PayPal reports alongside sources like HubSpot, Shopify, Google Analytics 4 and Google Ads. Maven models every source into one governed layer, so you can blend them in a single dashboard, report, or question.
What PayPal data does Maven sync?
Maven syncs balance-affecting transactions, payments, fees, refunds, and payer data and transaction product line items passed to PayPal from PayPal.
How often does PayPal data sync to Maven?
Maven keeps PayPal data on scheduled refreshes after the source is connected, with sync status visible in the workspace before reports are shared.
Is my PayPal data secure with Maven?
Yes. Maven encrypts integration credentials and tokens, scopes access to the workspace, and uses the connection only to sync the reporting data needed for governed analytics.
Ready to see the first report your team can trust?
Bring one report where the numbers do not match. We'll map the sources, identify what can be trusted now, and show the first Maven workflow.
We'll map your first trusted reporting workflow
You'll see what Maven handles now: sources, definitions, refreshes, and outputs
No pitch deck. No pressure. 20 minutes.
