Connect Unbounce
Authorize or configure Maven from the Data Sources screen, then pick the account and workspace to sync.
CRM integration
Unbounce reporting & pipeline
Turn landing-page publishing and form-submission lead analytics into 11 governed metrics for dashboards, agent answers, and cross-channel reporting.
What you can do with Unbounce in Maven
Maven models Unbounce into 11 governed metrics from the semantic layer. Track Lead Count, MQL Leads, SQL Leads, Qualified Leads and Converted Leads, break results down by Converted Date, Company, Job Title and Lifecycle Stage, and report Unbounce alongside Google Ads, LinkedIn Ads and Google Analytics 4 without rebuilding exports or metric logic for every report.
What you can measure
11 Unbounce metrics you can use consistently
Maven keeps Unbounce numbers consistent across dashboards, reports, and answers so the team is not debating which spreadsheet is right.
Lead Count
CRM leads or contacts at lead/contact grain
MQL Leads
CRM leads or contacts whose conformed lifecycle stage is marketing-qualified lead
SQL Leads
CRM leads or contacts whose conformed lifecycle stage is sales-qualified lead
Qualified Leads
CRM leads or contacts marked qualified by native or inferred lifecycle evidence
Converted Leads
CRM leads or contacts marked converted by native or inferred lifecycle evidence
Customer-Matched Leads
CRM leads or contacts that resolve to ecommerce customer identity
MQL Rate
Marketing-qualified CRM leads divided by all CRM leads
SQL Rate
Sales-qualified CRM leads divided by all CRM leads
Lead Qualification Rate
Qualified CRM leads divided by all CRM leads
Show all 11 metricsShow fewer
Lead Conversion Rate
Converted CRM leads divided by all CRM leads
Lead Customer Match Rate
CRM leads matched to ecommerce customers divided by all CRM leads
How it works
Connect Unbounce, then map the first workflow
No SQL, no warehouse setup, no data engineer. Connect the source, then Maven models the fields needed for the first trusted workflow.
Maven syncs and models the data
Maven pulls your Unbounce data (2 objects) and models it into governed, conformed tables — no SQL, warehouse, or pipeline setup required.
Report, ask, and automate
Ask questions in natural language with the Maven agent, drop the metrics into dashboards, set alerts on what matters, and schedule deliveries to your team.
What Maven syncs from Unbounce
Unbounce landing pagesUnbounce form submissions
Works well with
Report Unbounce alongside the rest of your stack
FAQ
Unbounce reporting questions
What Unbounce metrics can I report on in Maven?
Maven exposes 11 governed Unbounce metrics, including Lead Count, MQL Leads, SQL Leads, Qualified Leads, Converted Leads and Customer-Matched Leads — each defined once so it means the same thing in every report.
What can I break Unbounce performance down by?
You can break Unbounce metrics down by Converted Date, Company, Job Title, Lifecycle Stage, Lifecycle Stage Raw, Lead Status Raw, Lead Source and Crm Owner Name, and more.
Can I combine Unbounce with other data sources?
Yes. Unbounce reports alongside sources like Google Ads, LinkedIn Ads, Google Analytics 4, Klaviyo and Shopify. Maven models every source into one governed layer, so you can blend them in a single dashboard, report, or question.
What Unbounce data does Maven sync?
Maven syncs unbounce landing pages and unbounce form submissions from Unbounce.
How often does Unbounce data sync to Maven?
Maven keeps Unbounce data on scheduled refreshes after the source is connected, with sync status visible in the workspace before reports are shared.
Is my Unbounce data secure with Maven?
Yes. Maven encrypts integration credentials and tokens, scopes access to the workspace, and uses the connection only to sync the reporting data needed for governed analytics.
Ready to see the first report your team can trust?
Bring one report where the numbers do not match. We'll map the sources, identify what can be trusted now, and show the first Maven workflow.
We'll map your first trusted reporting workflow
You'll see what Maven handles now: sources, definitions, refreshes, and outputs
No pitch deck. No pressure. 20 minutes.
