Connect WildJar
Authorize or configure Maven from the Data Sources screen, then pick the account and workspace to sync.
attribution integration
WildJar reporting & dashboards
Turn call tracking, call outcomes, and source attribution into 19 governed metrics for dashboards, agent answers, and cross-channel reporting.
What you can do with WildJar in Maven
Maven models WildJar into 19 governed metrics from the semantic layer. Track Touchpoints, First-Touch Events, Last-Touch Events, Avg Session Duration (s) and Interactions, break results down by Channel, Source, Medium and Campaign, and report WildJar alongside Google Analytics 4, Google Ads and Shopify without rebuilding exports or metric logic for every report.
What you can measure
19 WildJar metrics you can use consistently
Maven keeps WildJar numbers consistent across dashboards, reports, and answers so the team is not debating which spreadsheet is right.
Touchpoints
Journey touchpoint events recorded before conversion credit allocation
First-Touch Events
Touchpoints that opened a session
Last-Touch Events
Touchpoints that closed a session
Avg Session Duration (s)
Average session duration in seconds with each session counted once
Interactions
Source-neutral interactions represented as attribution touchpoints
Answered Interactions
Source-neutral interactions that were answered
Missed Interactions
Phone interactions that were neither answered nor sent to voicemail
Voicemail Interactions
Source-neutral interactions that reached voicemail
Total Interaction Duration
Total interaction duration in seconds
Show all 19 metricsShow fewer
Average Answered Interaction Duration
Average duration in seconds among answered interactions
Interaction Answer Rate
Share of represented interactions that were answered
Conversion Weight (First Touch)
Fractional conversion credit under the first-touch model by conversion touchpoint
Conversion Weight (Last Touch)
Fractional conversion credit under the last-touch model by conversion touchpoint
Conversion Weight (Linear)
Fractional conversion credit under the linear model by conversion touchpoint
Conversion Weight (Time Decay)
Fractional conversion credit under the time-decay model by conversion touchpoint
Conversion Weight (Position Based)
Fractional conversion credit under the position-based model by conversion touchpoint
Conversion Weight (Markov)
Fractional conversion credit under the data-driven Markov removal-effect model by conversion touchpoint
Conversion Weight (Shapley)
Fractional conversion credit under the data-driven Shapley-value model by conversion touchpoint
Conversion Events
Canonical conversion/lead events counted through normalized last-touch weights
Questions you can ask
Just ask Maven about WildJar
Maven’s agent answers in plain language with the right metric definitions applied automatically. These are real, verified questions it can run today.
Compare linear attribution weights by channel
Show attribution touchpoints by source
How it works
Connect WildJar, then map the first workflow
No SQL, no warehouse setup, no data engineer. Connect the source, then Maven models the fields needed for the first trusted workflow.
Maven syncs and models the data
Maven pulls your WildJar data (1 objects) and models it into governed, conformed tables — no SQL, warehouse, or pipeline setup required.
Report, ask, and automate
Ask questions in natural language with the Maven agent, drop the metrics into dashboards, set alerts on what matters, and schedule deliveries to your team.
What Maven syncs from WildJar
WildJar call log
Works well with
Report WildJar alongside the rest of your stack
FAQ
WildJar reporting questions
What WildJar metrics can I report on in Maven?
Maven exposes 19 governed WildJar metrics, including Touchpoints, First-Touch Events, Last-Touch Events, Avg Session Duration (s), Interactions and Answered Interactions — each defined once so it means the same thing in every report.
What can I break WildJar performance down by?
You can break WildJar metrics down by Channel, Source, Medium, Campaign, Utm Placement, Utm Site Source Name, Utm Ad Size and Is First Touch, and more.
Can I combine WildJar with other data sources?
Yes. WildJar reports alongside sources like Google Analytics 4, Google Ads, Shopify and HubSpot. Maven models every source into one governed layer, so you can blend them in a single dashboard, report, or question.
What WildJar data does Maven sync?
Maven syncs wildJar call log from WildJar.
How often does WildJar data sync to Maven?
Maven keeps WildJar data on scheduled refreshes after the source is connected, with sync status visible in the workspace before reports are shared.
Is my WildJar data secure with Maven?
Yes. Maven encrypts integration credentials and tokens, scopes access to the workspace, and uses the connection only to sync the reporting data needed for governed analytics.
Ready to see the first report your team can trust?
Bring one report where the numbers do not match. We'll map the sources, identify what can be trusted now, and show the first Maven workflow.
We'll map your first trusted reporting workflow
You'll see what Maven handles now: sources, definitions, refreshes, and outputs
No pitch deck. No pressure. 20 minutes.
