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Email & SMS integration

Attentive reporting & campaigns

Turn sMS and email marketing performance and subscriber analytics into 7 governed metrics for dashboards, agent answers, and cross-channel reporting.

What you can do with Attentive in Maven

Maven models Attentive into 7 governed metrics from the semantic layer. Track Sms Sends, Sms Delivered, Sms Clicks, Sms Bounces and Sms Unsubscribes, break results down by Account, Campaign, Campaign type and Status, and report Attentive alongside Shopify, HubSpot CRM and Facebook Ads without rebuilding exports or metric logic for every report.

What you can measure

7 governed Attentive metrics

Every metric is defined once in Maven’s semantic layer, so Attentive numbers mean the same thing in every dashboard, report, and answer.

Sms Sends

Messages sent.

Sms Delivered

Messages delivered.

Sms Clicks

Link clicks.

Sms Bounces

Failed/bounced messages.

Sms Unsubscribes

Opt-outs / unsubscribes.

Sms Attributed Orders

Orders attributed to the send by the SMS platform.

Sms Attributed Revenue

Revenue attributed to the send by the SMS platform.

How it works

Plan Attentive reporting with Maven

Confirm the source fields, metric coverage, and implementation path before the integration feeds production reporting.

Step 1

Map Attentive requirements

Share the Attentive source, fields, and reporting questions your team needs to answer.

Step 2

Maven validates semantic coverage

Maven maps available Attentive reporting to the governed metrics already exposed in the semantic layer.

Step 3

Launch governed reporting

Once enabled, the integration feeds dashboards, natural-language answers, alerts, and scheduled reports from the same metric definitions.

Works well with

Report Attentive alongside the rest of your stack

FAQ

Attentive reporting questions

What Attentive metrics can I report on in Maven?

Maven exposes 7 governed Attentive metrics, including Sms Sends, Sms Delivered, Sms Clicks, Sms Bounces, Sms Unsubscribes and Sms Attributed Orders — each defined once so it means the same thing in every report.

What can I break Attentive performance down by?

You can break Attentive metrics down by Account, Campaign, Campaign type and Status.

Can I combine Attentive with other data sources?

Yes. Attentive reports alongside sources like Shopify, HubSpot, Facebook Ads, Google Ads and Google Analytics 4. Maven models every source into one governed layer, so you can blend them in a single dashboard, report, or question.

What Attentive metrics are available in Maven?

Maven exposes 7 governed Attentive metrics from its semantic layer, including Sms Sends, Sms Delivered, Sms Clicks, Sms Bounces and Sms Unsubscribes.

Is the Attentive integration available today?

Availability depends on the source and workspace requirements. Maven can review the Attentive reporting fields you need and confirm the current implementation path before you commit to a rollout.

Is my Attentive data secure with Maven?

Yes. Maven encrypts integration credentials and tokens, scopes access to the workspace, and uses the connection only to sync the reporting data needed for governed analytics.

Ready to fix the report your team keeps rebuilding? Let's map it.

Start with one workflow. Expand when Maven becomes your trusted reporting layer.

We'll map Maven to one real reporting workflow

You'll see the path to a working dashboard before the call ends

No pitch deck. No pressure. 20 minutes.

Map Your Workflow