Connect Google Merchant Center
Authorize or configure Maven from the Data Sources screen, then pick the account and workspace to sync.
Ecommerce integration
Google Merchant Center reporting & revenue
Turn shopping feed — products, statuses, orders into 4 governed metrics for dashboards, agent answers, and cross-channel reporting.
What you can do with Merchant Center in Maven
Maven models Google Merchant Center into 4 governed metrics from the semantic layer. Track Shopping Impressions, Shopping Clicks, Shopping Conversions and Shopping Revenue, break results down by Product, Brand and Category, and report Merchant Center alongside Facebook Ads, Google Ads and Klaviyo without rebuilding exports or metric logic for every report.
What you can measure
4 governed Google Merchant Center metrics
Every metric is defined once in Maven’s semantic layer, so Merchant Center numbers mean the same thing in every dashboard, report, and answer.
Shopping Impressions
Product listing impressions.
Shopping Clicks
Product listing clicks.
Shopping Conversions
Conversions attributed to the product listing.
Shopping Revenue
Conversion value attributed to the product listing.
How it works
Get Google Merchant Center into Maven in minutes
No SQL, no warehouse setup, no data engineer. Connect the source and Maven handles the modeling.
Maven syncs and models the data
Maven pulls your Google Merchant Center data (1 objects) and models it into governed, conformed tables — no SQL, warehouse, or pipeline setup required.
Report, ask, and automate
Ask questions in natural language with the Maven agent, drop the metrics into dashboards, set alerts on what matters, and schedule deliveries to your team.
What Maven syncs from Merchant Center
Google Merchant Center product performance
Works well with
Report Merchant Center alongside the rest of your stack
FAQ
Google Merchant Center reporting questions
What Google Merchant Center metrics can I report on in Maven?
Maven exposes 4 governed Google Merchant Center metrics, including Shopping Impressions, Shopping Clicks, Shopping Conversions and Shopping Revenue — each defined once so it means the same thing in every report.
What can I break Google Merchant Center performance down by?
You can break Google Merchant Center metrics down by Product, Brand and Category.
Can I combine Google Merchant Center with other data sources?
Yes. Google Merchant Center reports alongside sources like Facebook Ads, Google Ads, Klaviyo, Google Analytics 4 and HubSpot. Maven models every source into one governed layer, so you can blend them in a single dashboard, report, or question.
What Google Merchant Center data does Maven sync?
Maven syncs google Merchant Center product performance from Google Merchant Center.
How often does Google Merchant Center data sync to Maven?
Maven keeps Google Merchant Center data on scheduled refreshes after the source is connected, with sync status visible in the workspace before reports are shared.
Is my Google Merchant Center data secure with Maven?
Yes. Maven encrypts integration credentials and tokens, scopes access to the workspace, and uses the connection only to sync the reporting data needed for governed analytics.
Ready to fix the report your team keeps rebuilding? Let's map it.
Start with one workflow. Expand when Maven becomes your trusted reporting layer.
We'll map Maven to one real reporting workflow
You'll see the path to a working dashboard before the call ends
No pitch deck. No pressure. 20 minutes.
