Connect Instagram Insights
Authorize or configure Maven from the Data Sources screen, then pick the account and workspace to sync.
Social & organic integration
Instagram Insights reporting & dashboards
Turn organic reach, engagement, and follower growth analytics into 19 governed metrics for dashboards, agent answers, and cross-channel reporting.
What you can do with Instagram in Maven
Maven models Instagram Insights into 19 governed metrics from the semantic layer. Track Social Reach, Social Views, Social Likes, Social Comments and Social Shares, break results down by Account and Content type, and report Instagram alongside Google Analytics 4, Facebook Ads and TikTok Ads without rebuilding exports or metric logic for every report.
What you can measure
19 governed Instagram Insights metrics
Every metric is defined once in Maven’s semantic layer, so Instagram numbers mean the same thing in every dashboard, report, and answer.
Social Reach
Reach from connected social account daily metrics
Social Views
Content views from connected social account daily metrics
Social Likes
Likes from connected social account daily metrics
Social Comments
Comments from connected social account daily metrics
Social Shares
Shares from connected social account daily metrics
Social Interactions
Engagement actions from connected social account daily metrics
Profile Views
Profile views from connected social account daily metrics
Social Saves
Content saves/bookmarks.
Social Responses
Responses/replies on content.
Show all 19 metricsShow fewer
Social Website Clicks
Clicks through to the website from the profile.
Social Accounts Engaged
Distinct accounts that engaged.
Social Followers
Follower/subscriber level on this date.
Social Net New Followers
Day-over-day follower change (additive flow).
Post Count
Published social posts represented in the post performance fact
Post Impressions
Impressions from connected social post performance rows
Post Reach
Unique reach from connected social post performance rows
Post Video Views
Video views from connected social post performance rows
Post Interactions
Engagement actions from connected social post performance rows
Post Engagement Rate
Post interactions divided by impressions
Questions you can ask
Just ask Maven about Instagram
Maven’s agent answers in plain language with the right metric definitions applied automatically. These are real, verified questions it can run today.
What was total social reach and interactions by platform in the last 30 days?
Show social comments by platform
Show social profile views by platform
Show social website clicks by platform
Show social saves and responses by platform
Show social accounts engaged by platform
How many social followers do we have by platform?
Show follower growth trend by platform
How it works
Get Instagram Insights into Maven in minutes
No SQL, no warehouse setup, no data engineer. Connect the source and Maven handles the modeling.
Maven syncs and models the data
Maven pulls your Instagram Insights data (5 objects) and models it into governed, conformed tables — no SQL, warehouse, or pipeline setup required.
Report, ask, and automate
Ask questions in natural language with the Maven agent, drop the metrics into dashboards, set alerts on what matters, and schedule deliveries to your team.
What Maven syncs from Instagram
Account insightsWeekly account insightsFollower snapshotsMediaMedia insights
Works well with
Report Instagram alongside the rest of your stack
FAQ
Instagram Insights reporting questions
What Instagram Insights metrics can I report on in Maven?
Maven exposes 19 governed Instagram Insights metrics, including Social Reach, Social Views, Social Likes, Social Comments, Social Shares and Social Interactions — each defined once so it means the same thing in every report.
What can I break Instagram Insights performance down by?
You can break Instagram Insights metrics down by Account and Content type.
Can I combine Instagram Insights with other data sources?
Yes. Instagram Insights reports alongside sources like Google Analytics 4, Facebook Ads, TikTok Ads, Google Ads and Shopify. Maven models every source into one governed layer, so you can blend them in a single dashboard, report, or question.
What Instagram Insights data does Maven sync?
Maven syncs account insights, weekly account insights, follower snapshots, media and media insights from Instagram Insights.
How often does Instagram Insights data sync to Maven?
Maven keeps Instagram Insights data on scheduled refreshes after the source is connected, with sync status visible in the workspace before reports are shared.
Is my Instagram Insights data secure with Maven?
Yes. Maven encrypts integration credentials and tokens, scopes access to the workspace, and uses the connection only to sync the reporting data needed for governed analytics.
Ready to fix the report your team keeps rebuilding? Let's map it.
Start with one workflow. Expand when Maven becomes your trusted reporting layer.
We'll map Maven to one real reporting workflow
You'll see the path to a working dashboard before the call ends
No pitch deck. No pressure. 20 minutes.
