Connect Kit
Authorize or configure Maven from the Data Sources screen, then pick the account and workspace to sync.
Email & SMS integration
Kit reporting & campaigns
Turn broadcast email performance, delivery, opens, and clicks into 14 governed metrics for dashboards, agent answers, and cross-channel reporting.
What you can do with Kit in Maven
Maven models Kit into 14 governed metrics from the semantic layer. Track Emails Sent, Emails Delivered, Email Opens, Unique Opens and Email Clicks, break results down by Account, Campaign type, Subject line and Sender, and report Kit alongside Shopify, HubSpot CRM and Facebook Ads without rebuilding exports or metric logic for every report.
What you can measure
14 Kit metrics you can use consistently
Maven keeps Kit numbers consistent across dashboards, reports, and answers so the team is not debating which spreadsheet is right.
Emails Sent
Emails sent by connected email platforms at send grain
Emails Delivered
Emails delivered by connected email platforms at send grain
Email Opens
Email opens including repeat opens at send grain
Unique Opens
Unique recipients or profiles that opened at send grain
Email Clicks
Email clicks including repeat clicks at send grain
Unique Clicks
Unique recipients or profiles that clicked at send grain
Email Bounces
Bounced emails from connected email send performance rows
Email Unsubscribes
Unsubscribes from connected email send performance rows
Open Rate
Unique opens divided by emails delivered
Show all 14 metricsShow fewer
Click Rate
Unique clicks divided by emails delivered
Email Replies
Replies received from connected email send performance rows.
Email Spam Reports
Spam or abuse reports from connected email send performance rows.
Email Attributed Orders
Orders attributed to the send by the email platform.
Email Attributed Revenue
Revenue attributed to the send by the email platform.
Questions you can ask
Just ask Maven about Kit
Maven’s agent answers in plain language with the right metric definitions applied automatically. These are real, verified questions it can run today.
How many emails did we send and what was the unique open count last month by platform?
Show bounces by campaign type
How much email attributed revenue did we drive by platform?
How it works
Connect Kit, then map the first workflow
No SQL, no warehouse setup, no data engineer. Connect the source, then Maven models the fields needed for the first trusted workflow.
Maven syncs and models the data
Maven pulls your Kit data (1 objects) and models it into governed, conformed tables — no SQL, warehouse, or pipeline setup required.
Report, ask, and automate
Ask questions in natural language with the Maven agent, drop the metrics into dashboards, set alerts on what matters, and schedule deliveries to your team.
What Maven syncs from Kit
Kit broadcasts and email campaigns
Works well with
Report Kit alongside the rest of your stack
FAQ
Kit reporting questions
What Kit metrics can I report on in Maven?
Maven exposes 14 governed Kit metrics, including Emails Sent, Emails Delivered, Email Opens, Unique Opens, Email Clicks and Unique Clicks — each defined once so it means the same thing in every report.
What can I break Kit performance down by?
You can break Kit metrics down by Account, Campaign type, Subject line, Sender and Email list.
Can I combine Kit with other data sources?
Yes. Kit reports alongside sources like Shopify, HubSpot, Facebook Ads, Google Ads and Google Analytics 4. Maven models every source into one governed layer, so you can blend them in a single dashboard, report, or question.
What Kit data does Maven sync?
Maven syncs kit broadcasts and email campaigns from Kit.
How often does Kit data sync to Maven?
Maven keeps Kit data on scheduled refreshes after the source is connected, with sync status visible in the workspace before reports are shared.
Is my Kit data secure with Maven?
Yes. Maven encrypts integration credentials and tokens, scopes access to the workspace, and uses the connection only to sync the reporting data needed for governed analytics.
Ready to see the first report your team can trust?
Bring one report where the numbers do not match. We'll map the sources, identify what can be trusted now, and show the first Maven workflow.
We'll map your first trusted reporting workflow
You'll see what Maven handles now: sources, definitions, refreshes, and outputs
No pitch deck. No pressure. 20 minutes.
