Connect Mailchimp
Authorize or configure Maven from the Data Sources screen, then pick the account and workspace to sync.
Popular integration
Mailchimp reporting & dashboards
Turn email campaign performance, lists, and subscriber engagement into 14 governed metrics for dashboards, agent answers, and cross-channel reporting.
What you can do with Mailchimp in Maven
Maven models Mailchimp into 14 governed metrics from the semantic layer. Track Emails Sent, Emails Delivered, Email Opens, Unique Opens and Email Clicks, break results down by Account, Campaign type, Subject line and Sender, and report Mailchimp alongside Google Analytics 4, Google Ads and Facebook Ads without rebuilding exports or metric logic for every report.
What you can measure
14 governed Mailchimp metrics
Every metric is defined once in Maven’s semantic layer, so Mailchimp numbers mean the same thing in every dashboard, report, and answer.
Emails Sent
Emails sent by connected email platforms at send grain
Emails Delivered
Emails delivered by connected email platforms at send grain
Email Opens
Email opens including repeat opens at send grain
Unique Opens
Unique recipients or profiles that opened at send grain
Email Clicks
Email clicks including repeat clicks at send grain
Unique Clicks
Unique recipients or profiles that clicked at send grain
Email Bounces
Bounced emails from connected email send performance rows
Email Unsubscribes
Unsubscribes from connected email send performance rows
Open Rate
Unique opens divided by emails delivered
Show all 14 metricsShow fewer
Click Rate
Unique clicks divided by emails delivered
Email Replies
Replies received from connected email send performance rows.
Email Spam Reports
Spam or abuse reports from connected email send performance rows.
Email Attributed Orders
Orders attributed to the send by the email platform.
Email Attributed Revenue
Revenue attributed to the send by the email platform.
Questions you can ask
Just ask Maven about Mailchimp
Maven’s agent answers in plain language with the right metric definitions applied automatically. These are real, verified questions it can run today.
How many emails did we send and what was the unique open count last month by platform?
Show bounces by campaign type
How much email attributed revenue did we drive by platform?
How it works
Get Mailchimp into Maven in minutes
No SQL, no warehouse setup, no data engineer. Connect the source and Maven handles the modeling.
Maven syncs and models the data
Maven pulls your Mailchimp data (4 objects) and models it into governed, conformed tables — no SQL, warehouse, or pipeline setup required.
Report, ask, and automate
Ask questions in natural language with the Maven agent, drop the metrics into dashboards, set alerts on what matters, and schedule deliveries to your team.
What Maven syncs from Mailchimp
CampaignsAutomationsListsMembers
Works well with
Report Mailchimp alongside the rest of your stack
FAQ
Mailchimp reporting questions
What Mailchimp metrics can I report on in Maven?
Maven exposes 14 governed Mailchimp metrics, including Emails Sent, Emails Delivered, Email Opens, Unique Opens, Email Clicks and Unique Clicks — each defined once so it means the same thing in every report.
What can I break Mailchimp performance down by?
You can break Mailchimp metrics down by Account, Campaign type, Subject line, Sender and Email list.
Can I combine Mailchimp with other data sources?
Yes. Mailchimp reports alongside sources like Google Analytics 4, Google Ads, Facebook Ads, Shopify and HubSpot. Maven models every source into one governed layer, so you can blend them in a single dashboard, report, or question.
What Mailchimp data does Maven sync?
Maven syncs campaigns, automations, lists and members from Mailchimp.
How often does Mailchimp data sync to Maven?
Maven keeps Mailchimp data on scheduled refreshes after the source is connected, with sync status visible in the workspace before reports are shared.
Is my Mailchimp data secure with Maven?
Yes. Maven encrypts integration credentials and tokens, scopes access to the workspace, and uses the connection only to sync the reporting data needed for governed analytics.
Ready to fix the report your team keeps rebuilding? Let's map it.
Start with one workflow. Expand when Maven becomes your trusted reporting layer.
We'll map Maven to one real reporting workflow
You'll see the path to a working dashboard before the call ends
No pitch deck. No pressure. 20 minutes.
