Connect Twilio
Authorize or configure Maven from the Data Sources screen, then pick the account and workspace to sync.
Email & SMS integration
Twilio reporting & campaigns
Turn sMS delivery and message performance from Twilio into 7 governed metrics for dashboards, agent answers, and cross-channel reporting.
What you can do with Twilio in Maven
Maven models Twilio into 7 governed metrics from the semantic layer. Track Sms Sends, Sms Delivered, Sms Clicks, Sms Bounces and Sms Unsubscribes, break results down by Account, Campaign, Campaign type and Status, and report Twilio alongside Shopify, HubSpot CRM and Facebook Ads without rebuilding exports or metric logic for every report.
What you can measure
7 Twilio metrics you can use consistently
Maven keeps Twilio numbers consistent across dashboards, reports, and answers so the team is not debating which spreadsheet is right.
Sms Sends
Messages sent.
Sms Delivered
Messages delivered.
Sms Clicks
Link clicks.
Sms Bounces
Failed/bounced messages.
Sms Unsubscribes
Opt-outs / unsubscribes.
Sms Attributed Orders
Orders attributed to the send by the SMS platform.
Sms Attributed Revenue
Revenue attributed to the send by the SMS platform.
How it works
Connect Twilio, then map the first workflow
No SQL, no warehouse setup, no data engineer. Connect the source, then Maven models the fields needed for the first trusted workflow.
Maven syncs and models the data
Maven pulls your Twilio data (1 objects) and models it into governed, conformed tables — no SQL, warehouse, or pipeline setup required.
Report, ask, and automate
Ask questions in natural language with the Maven agent, drop the metrics into dashboards, set alerts on what matters, and schedule deliveries to your team.
What Maven syncs from Twilio
Twilio SMS messages
Works well with
Report Twilio alongside the rest of your stack
FAQ
Twilio reporting questions
What Twilio metrics can I report on in Maven?
Maven exposes 7 governed Twilio metrics, including Sms Sends, Sms Delivered, Sms Clicks, Sms Bounces, Sms Unsubscribes and Sms Attributed Orders — each defined once so it means the same thing in every report.
What can I break Twilio performance down by?
You can break Twilio metrics down by Account, Campaign, Campaign type and Status.
Can I combine Twilio with other data sources?
Yes. Twilio reports alongside sources like Shopify, HubSpot, Facebook Ads, Google Ads and Google Analytics 4. Maven models every source into one governed layer, so you can blend them in a single dashboard, report, or question.
What Twilio data does Maven sync?
Maven syncs twilio SMS messages from Twilio.
How often does Twilio data sync to Maven?
Maven keeps Twilio data on scheduled refreshes after the source is connected, with sync status visible in the workspace before reports are shared.
Is my Twilio data secure with Maven?
Yes. Maven encrypts integration credentials and tokens, scopes access to the workspace, and uses the connection only to sync the reporting data needed for governed analytics.
Ready to see the first report your team can trust?
Bring one report where the numbers do not match. We'll map the sources, identify what can be trusted now, and show the first Maven workflow.
We'll map your first trusted reporting workflow
You'll see what Maven handles now: sources, definitions, refreshes, and outputs
No pitch deck. No pressure. 20 minutes.
