Connect X Ads
Authorize or configure Maven from the Data Sources screen, then pick the account and workspace to sync.
Advertising integration
X Ads reporting & dashboards
Turn campaign and promoted-content performance from X Ads into 37 governed metrics for dashboards, agent answers, and cross-channel reporting.
What you can do with X Ads in Maven
Maven models X Ads into 37 governed metrics from the semantic layer. Track Ad-Level Spend, Ad-Level Spend with Commission, Ad-Level Impressions, Ad-Level Clicks and Ad-Level Conversions, break results down by Campaign, Ad group, Ad and Ad status, and report X Ads alongside Google Analytics 4, Shopify and Google Ads without rebuilding exports or metric logic for every report.
What you can measure
37 X Ads metrics you can use consistently
Maven keeps X Ads numbers consistent across dashboards, reports, and answers so the team is not debating which spreadsheet is right.
Ad-Level Spend
Raw platform spend for rows reported at strict ad grain
Ad-Level Spend with Commission
Strict ad-level spend with the workspace commission rate applied
Ad-Level Impressions
Impressions reported at strict ad grain
Ad-Level Clicks
Clicks reported at strict ad grain
Ad-Level Conversions
Platform conversions reported at strict ad grain
Ad-Level Revenue
Platform-attributed revenue reported at strict ad grain
Ad-Level Reach
Platform-reported daily reach for strict ad rows
Ad-Level Link Clicks
Link clicks reported at strict ad grain
Ad-Level Landing Page Views
Landing page views reported at strict ad grain
Show all 37 metricsShow fewer
Ad-Level Add to Carts
Add-to-cart events reported at strict ad grain
Ad-Level Add-to-Cart Value
Add-to-cart value reported at strict ad grain
Ad-Level Leads
Lead events reported at strict ad grain
Ad-Level Lead Value
Lead value reported at strict ad grain
Ad-Level Complete Registrations
Completed registrations reported at strict ad grain
Ad-Level Initiate Checkouts
Initiated checkouts reported at strict ad grain
Ad-Level All Conversions
All conversions reported at strict ad grain
Ad-Level All Conversion Value
All-conversion value reported at strict ad grain
Ad-Level Likes
Paid social likes reported at strict ad grain
Ad-Level Comments
Paid social comments reported at strict ad grain
Ad-Level Shares
Paid social shares reported at strict ad grain
Ad-Level Post Reactions
Post reactions reported at strict ad grain
Ad-Level Page Engagements
Page engagements reported at strict ad grain
Ad-Level Post Engagements
Post engagements reported at strict ad grain
Ad-Level Video Views
Video views reported at strict ad grain
Ad-Level One-Click Leads
One-click leads reported at strict ad grain
Ad-Level Units Ordered
Units ordered reported at strict ad grain
Ad-Level Engagements
Engagements reported at strict ad grain
Ad-Level CTR
Click-through rate for strict ad rows
Ad-Level CPC
Cost per click for strict ad rows
Ad-Level ROAS
Platform-attributed return on ad spend for strict ad rows
Ad-Level CPA
Cost per platform conversion for strict ad rows
Ad-Level CPM
Cost per thousand impressions for strict ad rows
MTD Spend
Daily spend on the pacing fact; sums to month-to-date over a month-to-date window
Monthly Budget
Configured campaign monthly budget level as of the latest day in range
Projected Monthly Spend
Projected month-end spend at current pace as of the latest day in range
Expected MTD Spend
Linear-pace expected month-to-date spend as of the latest day in range
Budget Pacing Ratio
Month-to-date spend as a fraction of monthly budget as of the latest day in range
Questions you can ask
Just ask Maven about X Ads
Maven’s agent answers in plain language with the right metric definitions applied automatically. These are real, verified questions it can run today.
What are the top campaigns by spend?
Which campaigns are pacing over budget?
How it works
Connect X Ads, then map the first workflow
No SQL, no warehouse setup, no data engineer. Connect the source, then Maven models the fields needed for the first trusted workflow.
Maven syncs and models the data
Maven pulls your X Ads data (1 objects) and models it into governed, conformed tables — no SQL, warehouse, or pipeline setup required.
Report, ask, and automate
Ask questions in natural language with the Maven agent, drop the metrics into dashboards, set alerts on what matters, and schedule deliveries to your team.
What Maven syncs from X Ads
X Ads campaign performance
Works well with
Report X Ads alongside the rest of your stack
FAQ
X Ads reporting questions
What X Ads metrics can I report on in Maven?
Maven exposes 37 governed X Ads metrics, including Ad-Level Spend, Ad-Level Spend with Commission, Ad-Level Impressions, Ad-Level Clicks, Ad-Level Conversions and Ad-Level Revenue — each defined once so it means the same thing in every report.
What can I break X Ads performance down by?
You can break X Ads metrics down by Campaign, Ad group, Ad, Ad status, Creative Name, Creative Type, Creative Status and Objective, and more.
Can I combine X Ads with other data sources?
Yes. X Ads reports alongside sources like Google Analytics 4, Shopify, Google Ads, Facebook Ads and HubSpot. Maven models every source into one governed layer, so you can blend them in a single dashboard, report, or question.
What X Ads data does Maven sync?
Maven syncs x Ads campaign performance from X Ads.
How often does X Ads data sync to Maven?
Maven keeps X Ads data on scheduled refreshes after the source is connected, with sync status visible in the workspace before reports are shared.
Is my X Ads data secure with Maven?
Yes. Maven encrypts integration credentials and tokens, scopes access to the workspace, and uses the connection only to sync the reporting data needed for governed analytics.
Ready to see the first report your team can trust?
Bring one report where the numbers do not match. We'll map the sources, identify what can be trusted now, and show the first Maven workflow.
We'll map your first trusted reporting workflow
You'll see what Maven handles now: sources, definitions, refreshes, and outputs
No pitch deck. No pressure. 20 minutes.
